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Lessons From the Frontline: What STYLISA FoundHers Is Teaching Me About Building With Purpose
What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—and how their stories have held up a mirror to my own. From burnout to bold pivots, this piece is about building with purpose, even when the path isn’t clear.
Aug 17


I’ve Been Nominated: Why This Recognition Hits Differently
Being nominated in the Disruptor for Good category gave me a moment to pause and reflect. Recognition was never the goal, but being seen for purpose-led work, built quietly and intentionally, does matter. Here’s why this moment means more than a trophy.
Aug 10


STYLISA FoundHers: Ellen Widdup on Building SafeKeep, Surviving with Purpose & Leading Through Chaos
Sisters Laura and Rachel Grix are on a mission to humanise workplace culture through joyful, hands-on workshops that centre creativity, care and community. In this STYLISA FoundHers feature, they share how burnout sparked their bold reinvention, and why they’re all in on building a more connected world of work.
Jul 28


The FoundHer Behind the FoundHers: Why I Created STYLISA FoundHers
Discover the new digital home of the STYLISA FoundHers series, a growing platform spotlighting bold stories of female entrepreneurs building businesses with purpose. Explore past features, find out how to be involved, and see what’s coming next as the series continues to grow in reach, impact and intention.
Jul 26


This Is the Work: Building a Brand You Believe In (Before the World Catches Up)
Not every brand is built in public. Some are built quietly - through belief, clarity, and consistent action. In This Is the Work, I reflect on what it really takes to build a personal brand rooted in purpose, not performance. For anyone choosing depth over hype, this one’s for you.
Jul 15


STYLISA FoundHers: The Grix Sisters on Reimagining Work Through Creativity, Care and Community
Sisters Laura and Rachel Grix are on a mission to humanise workplace culture through joyful, hands-on workshops that centre creativity, care and community. In this STYLISA FoundHers feature, they share how burnout sparked their bold reinvention, and why they’re all in on building a more connected world of work.
Jul 6


Beyond the Looking Glass: Why Personal Branding Is About Value, Not Vanity
Personal branding isn’t about ego or aesthetics. It’s about clarity, impact, and value. In Beyond the Looking Glass, I explore why showing up with purpose matters more than ever, especially for those of us who’ve been told to stay small. This isn’t performance, it’s legacy.
Jul 3


Branding Beyond the Bio: The Lessons That Shaped Me (And What They Can Teach You)
Your personal brand is more than a headline. It’s how you show up, lead, and leave a lasting impression. In this reflective piece, I share the lessons that shaped my own journey of alignment, reinvention, and legacy-building. These are the insights I return to time and again. And now, I’m sharing them with you.
Jun 26


Personal Branding Is Agency in Action
What if personal branding isn’t about performance, but about power? In this thought-provoking article, I explore why agency is the foundation of any authentic brand, and how owning your story is the boldest move you can make. Personal branding starts with one decision: to show up as you.
Jun 21


What Madonna and I Have in Common: Reinvention as a Personal Brand Power Move
Reinvention isn’t just for pop icons. In this personal reflection, I explore how my own journey, marked by bold pivots, creativity, and resilience, mirrors the power moves of Madonna. From corporate to consultancy, I share how embracing change has strengthened my personal brand and why reinvention is the ultimate strategy for staying relevant, aligned, and unapologetically you.
Jun 15


STYLISA FoundHers: Dr Giovannie Jean-Louis on Giving Communities a Voice in Clinical Research
At just 28, Dr Giovannie Jean-Louis is transforming clinical research with PROBr - a platform connecting underrepresented communities to life-changing studies. In this powerful STYLISA FoundHers interview, she shares her mission to build trust, drive inclusion, and reimagine healthcare from the inside out.
May 27


Featured in Prolific North: A New Chapter Rooted in Purpose
Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.
Apr 22
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