Your words introduce you long before you arrive. This article explores why language shapes perception, how clarity builds authority, and why founders must treat communication as a strategic asset. When your words finally reflect your true level, everything changes.

AI has changed how we work, but not why we do it. In The Age of AI: Why Your Voice Matters More Than Ever, Lisa Maynard-Atem explores why personal branding, clarity, and human connection are still the most powerful differentiators in a world of machine-made content — and why visibility without strategy is just noise.

Every founder has a story, but are you telling the right one? My latest article introduces The Authority Audit, a simple tool to help you check if you’re leading with borrowed credibility, inconsistent messaging, or generic positioning. Discover how to shift into a story that builds lasting authority, visibility, and growth.

We’ve all leaned on borrowed credibility - the big brands, the powerful names, the glittering associations. But real influence comes when you stop leading with someone else’s story and start owning your own.

After 7.5 years in the luxury sector, I learnt that true value lies in perception, precision, and presence. In this article, I share 7.5 powerful lessons from the high-end world that every personal brand can learn from, because luxury isn’t just a price tag, it’s a standard. Whether you’re building a brand or elevating your influence, these insights will help you stand out with purpose, power, and polish.

Not every brand is built in public. Some are built quietly - through belief, clarity, and consistent action. In This Is the Work, I reflect on what it really takes to build a personal brand rooted in purpose, not performance. For anyone choosing depth over hype, this one’s for you.

Personal branding isn’t about ego or aesthetics. It’s about clarity, impact, and value. In Beyond the Looking Glass, I explore why showing up with purpose matters more than ever, especially for those of us who’ve been told to stay small. This isn’t performance, it’s legacy.

Your personal brand is more than a headline. It’s how you show up, lead, and leave a lasting impression. In this reflective piece, I share the lessons that shaped my own journey of alignment, reinvention, and legacy-building. These are the insights I return to time and again. And now, I’m sharing them with you.

What if personal branding isn’t about performance, but about power? In this thought-provoking article, I explore why agency is the foundation of any authentic brand, and how owning your story is the boldest move you can make. Personal branding starts with one decision: to show up as you.

Discover the new digital home of the STYLISA FoundHers series, a growing platform spotlighting bold stories of female entrepreneurs building businesses with purpose. Explore past features, find out how to be involved, and see what’s coming next as the series continues to grow in reach, impact and intention.

Reinvention isn’t just for pop icons. In this personal reflection, I explore how my own journey, marked by bold pivots, creativity, and resilience, mirrors the power moves of Madonna. From corporate to consultancy, I share how embracing change has strengthened my personal brand and why reinvention is the ultimate strategy for staying relevant, aligned, and unapologetically you.