Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.

What does it really mean to have a personal brand—and why does it matter for purpose-driven founders? In this post, I explore how personal branding goes beyond visibility and becomes a tool for alignment, growth, and impact—especially for women and underrepresented entrepreneurs building meaningful change.

My new website is live! A fresh chapter helping purpose-led founders build powerful personal brands that open doors.