What if the way we work isn’t driven by habits, but by principles? In this FoundHers Notes piece, I explore the ideas that shape how I make decisions, from health and freedom to systems, organisation and agency. They’re the same principles that have shaped the evolution of STYLISA FoundHers and my belief that entrepreneurship, leadership, wealth and influence are all ultimately about creating greater choice and opportunity.

What does it really take to build a successful creator agency in today’s rapidly changing digital landscape? In this STYLISA FoundHers interview, SoSher Media Founder Shereen Patel shares her journey from spotting inequalities in the influencer industry to building a global agency rooted in purpose, representation and impact. We discuss pay equity, authentic influence, diversity, entrepreneurship and why community is becoming more valuable than reach.