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Your Story, Your Power: Download My Free Personal Branding Checklist

When people think of a personal brand, they often imagine polished Instagram grids, high-profile speaking gigs or carefully curated newsletters. But that’s not where a powerful personal brand begins.


It starts quietly. With intention. With clarity. With truth.


After working in marketing and communications for over 25 years, and supporting purpose-driven founders for over a decade, I’ve come to realise something simple yet transformational:


Your personal brand isn’t about performance. It’s about purpose.


It’s how you show up for your community, your collaborators, your clients and most importantly, yourself.


When your brand is rooted in your values, guided by your lived experience, and shaped with care, it becomes a tool for alignment, growth and impact. It helps you build credibility, attract opportunities, and speak with confidence about what you do and why it matters. But here’s the thing I see far too often: So many brilliant founders, especially women and underrepresented entrepreneurs, are doing impactful, innovative, world-changing work… and yet are struggling to be seen.


They’re doing the work. But the work isn’t working for them. That’s why I have created the Personal Branding Checklist. A starting-point for founders looking to boost their brand.

Digital mockup of the Personal Branding Checklist by Lisa Maynard-Atem, featuring slides titled “Why Personal Branding Matters” and key milestones for purpose-driven founders to build brand clarity and impact.
Your Story, Your Power: Download My Free Personal Branding Checklist

This free resource is designed to help you:


  • Reflect on your current brand

  • Identify where you feel aligned (and where you don’t)

  • Bring clarity to how you show up

  • Move from uncertainty to intention


It includes:


  • Five key areas to explore (Brand Clarity, Visual Identity, Digital Presence, Visibility & Growth)

  • A personal brand SWOT template to guide your strategic thinking

  • Four simple milestones to track your evolution

  • My go-to tips for brand building that feels grounded and values-led


This isn’t a quick-fix or a shiny strategy. It’s a starting point.


Whether you’re just launching, pivoting, or re-emerging with a new sense of self, I hope this checklist becomes a space for you to pause, reflect, and realign with what matters most.


Your brand isn’t just what you say. It’s what people remember. Let’s make it count.


📝 To download my Personal Branding Checklist, simply head to my homepage, scroll down to the bottom and subscribe to my newsletter.


And if something in the checklist resonates, I’d love to hear from you. Your story matters—and the world needs more of it.


Check out my website, to discover how I can help you : https://www.lisamaynardatem.com/work-with-me


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