From London to Kenya, Joanna Maiden has built more than a fashion factory. She has built a model for what ethical, people-first business can look like in practice. In this interview, she shares how SOKO Kenya has grown from four employees to 150, why she refuses to compromise on values, and what it really means to use fashion as a force for good.

What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—and how their stories have held up a mirror to my own. From burnout to bold pivots, this piece is about building with purpose, even when the path isn’t clear.