From watching Jean-Paul Gaultier on television as a child to designing handcrafted couture gowns in her Brussels atelier, Valentine Avoh’s journey into bridal fashion began almost by accident. In this conversation, the designer shares what she learned from working at Alexander McQueen, the power of storytelling in fashion, and why creating a wedding dress is about far more than just the garment.

What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—and how their stories have held up a mirror to my own. From burnout to bold pivots, this piece is about building with purpose, even when the path isn’t clear.

Discover the new digital home of the STYLISA FoundHers series, a growing platform spotlighting bold stories of female entrepreneurs building businesses with purpose. Explore past features, find out how to be involved, and see what’s coming next as the series continues to grow in reach, impact and intention.