What if the way we work isn’t driven by habits, but by principles? In this FoundHers Notes piece, I explore the ideas that shape how I make decisions, from health and freedom to systems, organisation and agency. They’re the same principles that have shaped the evolution of STYLISA FoundHers and my belief that entrepreneurship, leadership, wealth and influence are all ultimately about creating greater choice and opportunity.

Visibility. Access. Influence. Power. Capital. These are words that can make people uncomfortable, particularly when women say them out loud. I’ve been reflecting on ambition recently and questioning why we’re often expected to soften it or explain it away. Perhaps the real conversation isn’t about whether we should want these things at all, but what we choose to do with them once we have them.