Every founder has a story, but are you telling the right one? My latest article introduces The Authority Audit, a simple tool to help you check if you’re leading with borrowed credibility, inconsistent messaging, or generic positioning. Discover how to shift into a story that builds lasting authority, visibility, and growth.

We’ve all leaned on borrowed credibility - the big brands, the powerful names, the glittering associations. But real influence comes when you stop leading with someone else’s story and start owning your own.

After 7.5 years in the luxury sector, I learnt that true value lies in perception, precision, and presence. In this article, I share 7.5 powerful lessons from the high-end world that every personal brand can learn from, because luxury isn’t just a price tag, it’s a standard. Whether you’re building a brand or elevating your influence, these insights will help you stand out with purpose, power, and polish.

Personal branding isn’t about ego or aesthetics. It’s about clarity, impact, and value. In Beyond the Looking Glass, I explore why showing up with purpose matters more than ever, especially for those of us who’ve been told to stay small. This isn’t performance, it’s legacy.

Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.