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The Authority Audit: How to Know if You’re Leading With the Wrong Story
Every founder has a story, but are you telling the right one? My latest article introduces The Authority Audit, a simple tool to help you check if you’re leading with borrowed credibility, inconsistent messaging, or generic positioning. Discover how to shift into a story that builds lasting authority, visibility, and growth.
Sep 16


From Borrowed Credibility to Owned Authority: Why Founders Must Build Their Own Platforms
We’ve all leaned on borrowed credibility - the big brands, the powerful names, the glittering associations. But real influence comes when you stop leading with someone else’s story and start owning your own.
Sep 7


STYLISA FoundHers August: Ellen Widdup on Building SafeKeep, Surviving with Purpose & Leading Through Chaos
Sisters Laura and Rachel Grix are on a mission to humanise workplace culture through joyful, hands-on workshops that centre creativity, care and community. In this STYLISA FoundHers feature, they share how burnout sparked their bold reinvention, and why they’re all in on building a more connected world of work.
Jul 28


What Luxury Taught Me About Personal Branding
After 7.5 years in the luxury sector, I learnt that true value lies in perception, precision, and presence. In this article, I share 7.5 powerful lessons from the high-end world that every personal brand can learn from, because luxury isn’t just a price tag, it’s a standard. Whether you’re building a brand or elevating your influence, these insights will help you stand out with purpose, power, and polish.
Jul 22


Beyond the Looking Glass: Why Personal Branding Is About Value, Not Vanity
Personal branding isn’t about ego or aesthetics. It’s about clarity, impact, and value. In Beyond the Looking Glass, I explore why showing up with purpose matters more than ever, especially for those of us who’ve been told to stay small. This isn’t performance, it’s legacy.
Jul 2


Branding Beyond the Bio: The Lessons That Shaped Me (And What They Can Teach You)
Your personal brand is more than a headline. It’s how you show up, lead, and leave a lasting impression. In this reflective piece, I share the lessons that shaped my own journey of alignment, reinvention, and legacy-building. These are the insights I return to time and again. And now, I’m sharing them with you.
Jun 26


Introducing the STYLISA FoundHers Home – And What’s Next
Discover the new digital home of the STYLISA FoundHers series, a growing platform spotlighting bold stories of female entrepreneurs building businesses with purpose. Explore past features, find out how to be involved, and see what’s coming next as the series continues to grow in reach, impact and intention.
Jun 20


Featured in Prolific North: A New Chapter Rooted in Purpose
Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.
Apr 22
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