From London to Kenya, Joanna Maiden has built more than a fashion factory. She has built a model for what ethical, people-first business can look like in practice. In this interview, she shares how SOKO Kenya has grown from four employees to 150, why she refuses to compromise on values, and what it really means to use fashion as a force for good.

The time has come for greater environmental consciousness in the fashion industry. Sustainable fashion for a greener future.