Personal branding isn’t about ego or aesthetics. It’s about clarity, impact, and value. In Beyond the Looking Glass, I explore why showing up with purpose matters more than ever, especially for those of us who’ve been told to stay small. This isn’t performance, it’s legacy.

Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.