Your words introduce you long before you arrive. This article explores why language shapes perception, how clarity builds authority, and why founders must treat communication as a strategic asset. When your words finally reflect your true level, everything changes.

AI has changed how we work, but not why we do it. In The Age of AI: Why Your Voice Matters More Than Ever, Lisa Maynard-Atem explores why personal branding, clarity, and human connection are still the most powerful differentiators in a world of machine-made content — and why visibility without strategy is just noise.

Not every brand is built in public. Some are built quietly - through belief, clarity, and consistent action. In This Is the Work, I reflect on what it really takes to build a personal brand rooted in purpose, not performance. For anyone choosing depth over hype, this one’s for you.

Discover what happened when I went over a year without buying a single item of clothing. No challenge, no announcement, just a quiet decision rooted in sustainability and alignment. In this article, I share how that choice reshaped my relationship with fashion, clarified my values, and deepened my approach to personal branding.

My new website is live! A fresh chapter helping purpose-led founders build powerful personal brands that open doors.

Clarity, courage & starting again—here are 3 powerful lessons I’ve learnt just one week into my rebrand.