Every founder has a story, but are you telling the right one? My latest article introduces The Authority Audit, a simple tool to help you check if you’re leading with borrowed credibility, inconsistent messaging, or generic positioning. Discover how to shift into a story that builds lasting authority, visibility, and growth.

We’ve all leaned on borrowed credibility - the big brands, the powerful names, the glittering associations. But real influence comes when you stop leading with someone else’s story and start owning your own.

What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—and how their stories have held up a mirror to my own. From burnout to bold pivots, this piece is about building with purpose, even when the path isn’t clear.

Marketing strategist Lisa Maynard-Atem shares her new business direction in Prolific North, focused on helping underrepresented founders build powerful personal brands. Drawing on two decades of experience, Lisa’s mission is rooted in purpose, visibility, and impact. Read the full story by Rachael Hesno.