What if personal branding isn’t about performance, but about power? In this thought-provoking article, I explore why agency is the foundation of any authentic brand, and how owning your story is the boldest move you can make. Personal branding starts with one decision: to show up as you.

Discover what happened when I went over a year without buying a single item of clothing. No challenge, no announcement, just a quiet decision rooted in sustainability and alignment. In this article, I share how that choice reshaped my relationship with fashion, clarified my values, and deepened my approach to personal branding.

Clarity, courage & starting again—here are 3 powerful lessons I’ve learnt just one week into my rebrand.

Discover how discipline transformed my life, helped me become debt-free, and build sustainable habits for financial freedom.