Starting a business is one thing. Building one that lasts is another. Sarah Wilson-Gibbons started Hey Little Cupcake from her home kitchen before opening in Manchester’s Spinningfields. Sixteen years later, she reflects on creativity, commercial discipline, knowing when to say no, redefining success and why growth isn’t the only measure of a business worth building.

At a time when sustainable practices are at the forefront of societal change, pre-loved fashion and rental services are taking the world by storm. This burgeoning industry is not only a testament to the growing awareness of sustainability in the fashion world, but also to the power of women leaders who are paving the way for a new era of eco-friendly elegance. From Vinted to The Cricket and Vestaire, the future of pre-loved fashion is undeniably female, with many platforms be