Social Media Strategist & Entrepreneur
" My journey into the world of social media started out because I needed a cost effective way to promote myself many years ago when I worked in fashion. As I grew my own channels, companies were coming to me asking for advice which I was sharing free of charge, as I was learning myself. Eventually, this led to the role that would shape my social media career - Social Media Manager for the most famous luxury department store in the world - Harrods. When I joined, they had a following of just over 30,000. When I left in November 2017, they had a following of over 2.5M. In my time there, their Instagram went for zero to 1.1M. In December 2017, I decided to strike out on my own and become a consultant, offering advice and support for social media strategy, advising brands on using social in ways that supports their business objectives. I also lecture at the London College of Fashion and am frequently invited to speak at events. Outside of work, I love nothing more than spending time with friends and family, and I am a firm believer that tables were invented for dancing on. "
WHAT I DO
My approach to social media is to empower you to do it yourself. Having over 10 years experience of working both in-house and as a consultant, I have a real insight into the benefits of both and how they can impact business objectives in a way positive and contribute favourably to your bottom line. I work with brands to get under the skin of their business, so I can deliver tailored solutions that meet their needs.
WHAT I OFFER
SOCIAL MEDIA STRATEGY
Work with businesses to develop an in-depth plan based on your company objectives. Core areas of the strategy will consist of messaging, tone of voice, who your audience is, when and where they are active, posting strategy, content frequency, attention-grabbing media, engagement and analytics.
SOCIAL MEDIA TRAINING
Bespoke social media training with an emphasis on arming you with the knowledge to get the most out of social media for your business. Training will be developed based on your requirements which will be ascertained by an initial consultation.
Available for public speaking opportunities and radio/television commentary relating to social media marketing, fashion and issues relating to the black community (Black Lives Matter)